Europe went through a period of intense growth over the 20th century - its population grew four times and its economic output grew 40 times. This process has been highly resource-intensive: the use of fossil fuels increased 16 times, fishing catches 35 times, water 9 times and carbon emission 17 times.
The clip offered shows how Denby Pottery, a British company selling tableware in 30 countries, found a way to run its business in a more sustainable and less resource-intensive way. Denby has put into place an innovative recycling process so its pottery waste is no longer sent to landfill. Instead it is processed through a special machine, which crushes it into small pieces so that it can be reused as raw material.
The European Commission stressed the need for more attention to be dedicated to wiser resource use in a ‘Flagship Initiative' under the Europe 2020 Strategy. The document sets out the Commission's views on a strategic framework for a more “sustainable use of natural resources and a shift towards resource-efficient, low-carbon growth in Europe”.
© Commission Européenne